Bradley is managing Director of Bradian, a company he founded in 1998, specialising in 3rd Party integrated logistics solutions to the high value and high volume market segment. Local and international blue chip clients at the time included: Cell C, MTN, Neotel, Nike, GARMIN and Tudor Tech (better known for brands such as SanDisk, Leica, Olympus and Sigma).
Bradley pioneered the concept of specialised integrated logistics services to the direct to market segment of the mobile industry in South Africa, successfully servicing in excess of 70% of this market at its peak.
In 2009, Bradian Logistics (Pty) Ltd was acquired by Brightpoint Inc, with the unit becoming the core of the Brightpoint Southern Africa regional entity. Brightpoint was subsequently acquired by Ingram Micro and the local business operated as Ingram Micro Southern Africa. Bradley served the business in various roles including Operations Director, New Business Development Director – MEA as Managing Director – SA.
Bradley, along with his partners in Maplewave, purchased the business back during 2017 and under his leadership the business continues to experience phenomenal growth. Today, Bradian is one of the largest and most effective distributors of mobile devices in Southern Africa outside of the Network Operators, and enjoys an unparalleled record of quality and service delivery in the industry.
Bradley is also Managing Director of Maplewave (formerly Master Merchant Systems International).